Izzy Capelin

Marketing Professional Specialising in Content and Digital Channels

After completing my BSc in Psychology at the University of Exeter, I knew that I wanted a career that explored human behaviour and uncovering what makes people tick. This is what drew me to digital marketing in 2013. I began working in social media and SEO agencies, working with businesses across various industries where I gained a wealth of knowledge in building audiences and analysing the performance of digital channels.

After three years working for agencies, I moved client-side, where I've worked with with several startups and organisations across health, tech and data.

With over 11 years of experience, my passion lies in understanding what messaging resonates with different audiences and working with purpose-led businesses to drive change and innovation.

My services include:

  • Content Marketing Strategy
  • Copywriting (including long-form, short-form, emails, and ghostwriting)
  • Social Media Marketing and Analytics
  • Website Strategy, Management, and Design
  • Product Marketing (including market research, sales enablement, and audience profiling)
  • Graphic Design (including physical assets like roller banners, and digital graphics/documents)

If you have any marketing or copywriting needs, or would like to see my full CV, please do get in touch today!


AI and claims management: what really matters? | Tractable

AI and claims management: what really matters? Artificial intelligence has come a long way since the term was first coined in 1955, it’s now well established in our day to day lives. Despite this, the public’s understanding of what it is is actually pretty limited. In 2019, a survey of over 66,800 people found that while 52% consider themselves to have ‘some knowledge’ of AI, only 10% consider themselves well educated on the matter. The study by the Mozilla Foundation showed that a lack of kno