Izzy Capelin

Good Housekeeping • 9th January 2017

Should you share photos of your kids on Facebook?

According to 'Sensible Sharing' a report by Parent Zone, the average parent shares a staggering 1,500 images of their child before they turn 5 years old. The fact that control over their digital footprint has been taken away often before they can even lift their own head could lead to worrying future consequences. Yet over half of parents in the study claimed they had no concerns over any possible repercussions. And previous research has found up to 92% of 2-year-olds in the U.S....

Medium • 8th July 2019

CBD oil: a budding market?

CBD-infusion is the latest trend to hit the fmcg world, and CBD oil has quickly become one of the most versatile herbal supplements available. From gummy bears and jelly beans to candles and moisturisers — the race is on for who can achieve market domination.

8th January 2021

Covid-19: The Human Impact

Medium • 13th September 2019

Airing the fashion industry’s dirty laundry

Do Brits care enough about sustainable fashion to do anything? It’s the age of fast fashion and consumers are constantly torn between being ethical, and being cost effective. Or so we thought. It turns out that the British public may say they rate ethics very highly but when it comes to buying clothes it doesn’t feature as a top priority.

GreenBook • 15th December 2020

The Emerging COVID-19 Consumer Tribes

How can brands identify the variables driving new consumer tribes and adapt their strategies accordingly? Since the pandemic began, Streetbees has been tracking the impact of COVID-19 on consumers’ lives – emotionally, physically, economically, and behaviorally. Using our chat-style app, over 100,000 of our bees across dozens of countries have already shared moments of their life with us.

6th January 2021

Does who you live with dictate how you cope with the COVID-19 pandemic?

With every country at a different stage of the pandemic, we can see how their emotional and behavioural responses are evolving with the spread of the virus. But what about within countries - how are different groups responding to the current crisis?

Tractable • 23rd March 2021

AI and claims management: what really matters? | Tractable

AI and claims management: what really matters? Artificial intelligence has come a long way since the term was first coined in 1955, it’s now well established in our day to day lives. Despite this, the public’s understanding of what it is is actually pretty limited. In 2019, a survey of over 66,800 people found that while 52% consider themselves to have ‘some knowledge’ of AI, only 10% consider themselves well educated on the matter. The study by the Mozilla Foundation showed that a lack of kno

Elvie • 8th January 2021

Why are we so scared of vaginas?

This is perhaps not surprising; modern society is still coming to terms with embracing human sexuality, especially when it comes to the female body (not surprising is not the same as O.K.). Is it that people are worried that saying it too many times will cause one (or many) to suddenly appear in front of them in a Beetlejuice like manner?

Cosmopolitan • 20th October 2017

The shocking truth about abortion aftercare

According to the Department of Health, roughly 186,000 abortions were carried out in England and Wales in 2015. The majority of these (55%) are now carried out medically (with a pill), while the rest involve a form of surgery called vacuum aspiration.

6th January 2021

Has COVID changed the stigma of mental health in the workplace?

How often do you find yourself asking your colleagues 'how are you?' and not really listening to the answer? Let's be honest, it's become the workplace equivalent of 'hello', something that doesn't really require a proper answer but it's rude not to say....

Good Housekeeping • 30th March 2016

13 things to pack for a chemotherapy session

Finding out you need chemotherapy can be an incredibly emotional and challenging experience. The big questions like 'How will this affect me long term?' are hard enough, without having to worry about the small things like what to bring to the sessions themselves. Fiona Charman is a Clinical Nurse Specialist for Head and Neck Cancer at St George's University Hospitals NHS Foundation Trust and has created a helpful list of things to bring to hospital so you feel as prepared and comfortable as poss...

6th January 2021

Boredom is already the leading state of mind in the UK

Just a few weeks into the nationwide lockdown, the British public is still struggling to adjust to what everyone is calling the ‘new normal’. We all know that Brits can’t resist a bit of sunshine, and the uncharacteristically warm weather is making it particularly difficult for some to respect the current guidelines.

Forbes • 6th January 2021

Council Post: Tracking Brand Experience: Three Ways To Maintain That Consumer Connection

In-the-moment context and emotions account for 75% of consumers’ decision-making, according to my company's data from more than 3.5 million people around the world. So, in order for brands to matter, they must understand what consumers think about them in the moment rather than recalling what they think and feel in different situations.

21st January 2021

The Sustainability Commitment: Biggest Barriers for Leading Brands

Streetbees • 24th February 2021

Mens Personal Care Report

Elvie • 8th January 2021

Balancing mind and body

Exercise is a well-known method of relieving stress; not only can it improve the quality of your sleep, it can raise your mood and energy, all of which are necessary to make a difficult day a bit easier to handle.

Elvie • 8th January 2021

5 things you might not know about your pelvic floor

1 in 3 women leak urine when they laugh, cough or sneeze. What does this tell us? It's nothing to be embarrassed about! Women often put off going to the doctor about it due to the nature of the problem which perhaps explains why it takes an average of 5 years for women to seek help.

Total Health • 8th January 2021

Protorexia: the eating disorder you've probably never heard of

You've heard of anorexia, but are you aware of protorexia? Protorexia is the unhealthy obsession with protein-based diets, particularly those involving protein supplements and shakes.

Elvie • 8th January 2021

Interview with Niki Rein

"Health and fitness have always been a part of my life. I was an athlete (soccer & gymnastics) from age 5 and then became increasingly interested in natural and preventative medicine in my early teenage years. I also had hormonal irregularities at an early age which fuelled my passion towards finding optimal health."

Good Housekeeping • 21st October 2016

7 myths you need to stop believing about schizophrenia

By Izzy Capelin Schizophrenia is perhaps one of the most misunderstood mental illnesses out there, largely due to misrepresentation in TV and film and sadly, the World Health Organisation estimates that half of people living with schizophrenia won't receive any care for the condition. We spoke to Rethink Mental Illness to help uncover thetruth about schizophrenia. 1: Schizophrenia is very rare Schizophrenia is more common than people think, affecting about 1 in every 100 people, equating to rou...